news

Hightouch appoints Jitendra Kumar as Head of Commercial, Advertising, bringing 20 years of Google experience to its agentic marketing and AI strategy.

Auxia launches Agent Studio, enabling marketers to use AI agents to plan, build, and launch campaigns across their existing marketing technology stack.

Azira partners with Adobe to bring international footfall attribution to Adobe Advertising DSP, helping advertisers measure cross-border store visits.

Walker Sands research finds 98% of B2B leaders understand modern marketing, yet 95% say their current approach needs significant evolution to compete.

ConnectWise appoints Craig Rones as CMO, where he will lead global marketing strategy, brand, and demand generation.

Pipedrive’s new report finds AI is increasingly part of daily work, but professionals still value human judgment, relationships, and trust for success.

Ogury appoints Nadav Perry as Chief Revenue Officer, Americas, overseeing sales execution, revenue performance, and team leadership across North America.

Big Happy partners with Veridooh to bring independent verification to DOOH campaigns, giving advertisers greater transparency through verified plays.

Korn Ferry promotes Patrick Whittaker to Senior Client Partner, expanding his leadership across aerospace and defense executive search in North America.

OMD appoints Natalia Alvarez Sandoval as Manager, Digital Activation, strengthening digital media operations across search, social, programmatic.

Google promotes David Sneddon to VP, Future of Work and Workforce Transformation, expanding leadership around AI, automation, workplace models.

WPP Media promotes Alan Morrissey to VP, Data Strategy, UK, expanding leadership across audience insights, media data, measurement, and optimization.